PR Fuel
for Good Companies

Built for today’s world
We’re a dynamic communications firm without walls, an agile public relations agency without fear, a restless creative services team unencumbered by conventional notions.
Unlike the grab-all PR agencies of yesteryear, we only work with clients doing demonstrably positive things. For their customers. For their employees. For the greater good.
If you’re a tech or consumer brand looking to maximize your marketing budget, we should talk.
We listen
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We get it
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We crush it
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PR industry insights
Fresh from the PR trenches.
Balancing Health and Wellness Working at a Remote PR Agency
At Crackle PR, it’s no secret that our team members work remotely (and swear by it). Our tech PR agency was started during the pandemic as a place where employees could be empowered to work wherever, and however we feel is most productive in our respective...
Five of the Most Memorable PR Stunts of All Time
In PR, creativity is king, and sometimes that means going above and beyond the usual tactics. PR pros are well aware that sometimes it takes a daring, outrageous stunt to make a brand stand out from the crowd. These stunts may sometimes be risky, but they can also...

4 Ways PR Content Writers Should be Using ChatGPT and Other AI Tools Today
Why marketing pros should lean into human/AI collaboration before they get left in the dust. I’d like to start this article with a promise to readers: Neither ChatGPT nor a similar AI-driven language model had any part in the creation of this content. Every...

LinkedIn Content Playbook for B2B Companies
As content marketing takes off, it’s important to tailor your messaging for different social platforms. Today, we’re going to focus on how B2B companies can best leverage LinkedIn to connect with industry professionals and potential customers. Despite what many may...

Company: “How can we be a good PR client?”

How to handle competitive RFPs

PR agency: “What’s your budget?”

What makes a good PR client?

PR agency or in-house?

When to devote considerable resources on a PR pitch
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