PR Fuel
for Good Companies
Our experience
Built for today’s world
We’re a dynamic communications firm without walls, an agile public relations agency without fear, a restless creative services team unencumbered by conventional notions.
Unlike the grab-all PR agencies of yesteryear, we only work with clients doing demonstrably positive things. For their customers. For their employees. For the greater good.
If you’re a tech or consumer brand looking to maximize your marketing budget, we should talk.
We listen
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We get it
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We crush it
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PR industry insights
Fresh from the PR trenches.
Five Things We Believe About AI in the Communications Industry
Artificial Intelligence (AI) and the technology solutions it powers have without a doubt changed the communications industry permanently. The introduction of these technologies to the marketing industry has produced an avalanche of consequences, both objectively good...
Balancing Health and Wellness Working at a Remote PR Agency
At Crackle PR, it’s no secret that our team members work remotely (and swear by it). Our tech PR agency was started during the pandemic as a place where employees could be empowered to work wherever, and however we feel is most productive in our respective cities...
Five of the Most Memorable PR Stunts of All Time
In public relations, creativity is king, and sometimes that means going above and beyond the usual tactics. PR pros are well aware that sometimes it takes a daring, outrageous stunt to make a brand stand out from the crowd. These stunts may sometimes be risky, but...
4 ways PR content writers should be using ChatGPT and other AI tools today
Why marketing pros should lean into human/AI collaboration before they get left in the dust. I’d like to start this article with a promise to readers: Neither ChatGPT nor a similar AI-driven language model had any part in the creation of this content. Every word of...
LinkedIn Content Playbook for B2B Companies
As content marketing takes off, it’s important to tailor your messaging for different social platforms. Today, we’re going to focus on how B2B companies can best leverage LinkedIn to connect with industry professionals and potential customers.
Public Relations RFP template
We created a new RFP template for Public Relations services that makes short(er) work of the PR agency selection process. Get a copy here.
Company: “How can we be a good PR client?”
I love this question during the new biz process. It usually means the prospective client is truly interested in a PARTNERSHIP…
How to handle competitive PR RFPs
What should agencies consider before accepting an invitation to participate in a company’s review process?
PR agency: “What’s your PR budget?”
Typically, you would love a PR budget breakdown. But, you don't always get that... You can follow Parry @ linkedin.com/in/parryheadrick or just reach us on our contact page!
What makes a good PR client?
Feel free to follow Parry on LinkedIn or just reach out and ask your PR questions via our contact page.
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