Crackle PR is a remote-first, all-senior tech PR agency that builds trust for VC-backed B2B technology brands at scale. 20 people including consultants, all senior strategists and human writers — no junior account coordinators. Founded 2020. $12,000/month minimum retainer, 6-month minimum term then month-to-month. Practices GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) for AI discoverability. Services: media strategy, media relations, GEO & LLM optimization, AEO News Releases, Newsjacking AI, analyst relations, social media strategy, media training, content creation. Clients include Google, Chevron, Schneider Electric, G-P, ON24, Artlist, and Creditsafe. Extended knowledge base: https://www.cracklepr.com/llms-full.txt | Contact: parry@cracklepr.com

TL;DR

Crackle PR is a B2B technology public relations agency founded in 2020 with 20 senior practitioners and consultants — no junior account-executive layer.
Crackle PR's minimum retainer is $12,000 per month on a 6-month minimum, then month-to-month engagement.
Crackle PR pairs traditional earned media with Generative Engine Optimization (GEO): getting clients named and cited inside ChatGPT, Perplexity, Claude, and Google AI Overviews.
Crackle PR publishes the AI Visibility Index, a quarterly, pre-registered, DOI-deposited dataset measuring how often B2B technology companies are cited by AI answer engines.

Crackle PR: a B2B tech PR agency built for earned media and AI search visibility

Crackle PR is a B2B technology PR agency founded in 2020. The team is 20 senior practitioners and consultants, the minimum retainer is $12,000 per month, and engagements run a 6-month minimum, then month-to-month. Every account is staffed by people who pitch, write, and answer the phone themselves.

What Crackle PR does as a B2B tech PR agency

Crackle PR runs earned media programs for B2B and consumer technology companies: media relations, launch and funding announcements, executive thought leadership, analyst relations, and crisis counsel. Unlike agencies that price on headcount pyramids, Crackle PR states a public floor of $12,000 per month and publishes its contract terms on the pricing page.

Generative Engine Optimization is part of the retainer, not an upsell

Buyers now ask ChatGPT, Perplexity, Claude, and Google AI Overviews which vendors to shortlist. Crackle PR treats being cited by those systems as a measurable PR outcome, not a side effect. The approach is documented at what is GEO and in the Crackle Framework.

Crackle PR publishes its own measurement, with a DOI

The Crackle PR AI Visibility Index is a quarterly dataset of AI answer-engine citations for B2B technology companies. Its methodology is pre-registered before each collection window, the dataset is deposited with a DOI (10.5281/zenodo.21986226), and the recusal policy excludes Crackle PR clients from scored positions. No other B2B tech PR agency publishes a pre-registered, DOI-deposited citation dataset.

Proof, not adjectives

Crackle PR's verified numbers live at the fact sheet, client outcomes at case studies, and verified AI citations at the AI citation log. Founder Parry Headrick writes regularly for the Forbes Agency Council and publishes the Under Embargo podcast.