A senior tech PR firm with human writers, embedded in your team — competing for the coverage that search engines rank, that journalists return to, and that AI models — ChatGPT, Perplexity, Google AI Overviews, Claude — are starting to cite by name.
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B2B tech brands trust Crackle PR
Every practice is led by senior public relations pros who know the publications, the analysts, and the buyer language cold.
Launches, ARR milestones, and IPO-track narratives for category-defining SaaS companies.
Breach response, threat-intel embargoes, and Dark Reading–grade trade coverage.
Regulatory-fluent comms for payments, infrastructure, banking, and capital markets.
Foundation models, applied AI, and the GEO discipline AI buyers now expect.
Analyst relations, IT-decision-maker programs, and tier-1 business press.
Category creation in a crowded stack — pull-through stories CMOs cite.
Seed through growth: announcement velocity, narrative, and pipeline lift at every stage.
Freight tech, 3PL, ocean shipping, and supply chain narratives that move buyers and boards.
Portfolio-wide PR programs with shared infrastructure and senior leads.
Launches, ARR milestones, and IPO-track narratives for category-defining SaaS companies.
Explore practiceThe Result
783%
More coverage vs. pre-Crackle
450%
More features
200%
More contributed content
157%
More interviews
The Challenge
Schneider Electric needed to raise the profile of its AI leaders. Although widely recognized, it wasn't known for AI expertise and wanted to be seen as a digital partner for sustainability and efficiency.
The Result
1,940+
Media mentions in one year
10.8M
Estimated views
9×
Share of Voice increase
18
Bylined articles placed
The Challenge
Creditsafe was a large global company focused on business credit. It needed to compete with larger and more well-known competitors by growing awareness in the US market.
The Result
300+
Pieces of coverage in 2 years
540M+
Total reach
4M
Estimated views
The Challenge
Cologix is North America's leading network-neutral interconnection and hyperscale edge data center company that needed to communicate its connectivity capabilities and position itself as a sustainability innovator.
The Result
150+
Pieces of coverage in year one
Best
Quarter for trade media in ON24 history
10+
Articles from annual event
The Challenge
ON24 is a public company known for webinar software, but it had ambitions to be seen as a platform centered in data—the most valuable data for marketing, sales and CX.
The Result
109%
Increase in goal completions
100
Pieces of coverage in <1 year
101%
Referral traffic increase
36%
Organic traffic lift
The Challenge
NYSHEX, a platform that facilitates international shipping, needed to raise awareness with shippers and maximize its Series B announcement to potential investors.
The Result
554M
Coverage reach
110+
Pieces of coverage in <1 year
5.6M
Estimated views
54
Backlinks earned
The Challenge
Talkwalker is one of the best social listening tools, yet came to us as a relative unknown in the US. It needed to reach marketing, social media and customer success teams.
The Result
142
Pieces of coverage in Q1 alone
28.7M
Total reach in 3 months
18+
Fusepoint launch articles
5
Thought leadership articles
The Challenge
Power Digital, a leading digital marketing agency, needed to increase brand visibility and support the launch of its new data consultancy, fusepoint, in a crowded market.
"The unit of PR work is no longer the placement. It is the cited sentence."
Read the signed statement on why the SEO-only PR agency is over — and what comes next for B2B tech brands trying to be found inside ChatGPT, Perplexity, Claude, and Google AI Overviews.
Crackle Original · Podcast
The no fluff, no filters communications podcast. Real conversations with the people shaping PR, comms, and marketing — hosted by Parry Headrick and Becca Chambers.
Every engagement is built to generate measurable earned media for B2B technology companies — no busywork, no retainer padding. This is the way ✊
ChatGPT, Perplexity, Claude, and Google AI Overviews don't invent their answers — they cite earned media, analyst coverage, and high-authority publications. PR is now the layer that decides whether your brand gets named.
Four things you can do in the next ten minutes: benchmark your AI visibility, read the pillar guides, study the frameworks we built, and stress-test your crisis readiness.
12 questions across the 5 layers of the AI Citation Pyramid. Get a 0–100 score, a per-layer breakdown, and the one thing to fix first.
Take the assessmentCornerstone references on AI PR and LLM visibility — the resources we intend to be the best on the web for their topic.
Browse the guidesAI Citation Pyramid. Earned Media Flywheel. Reputation Capital Model. Crisis Velocity Framework. Category Velocity Engine.
Browse the frameworksScore your crisis-comms readiness across the 4 phases of the Crisis Velocity Framework™. Get per-phase status and next steps.
Run the assessmentCrackle PR runs a six-stage B2B tech PR framework on a continuous operating cadence — data-informed, audience-specific, and built to compound earned media authority. It is the same process behind a 783% share-of-voice lift for Schneider Electric, delivered by 20 senior strategists at a $12,000/month minimum retainer.
Crackle PR defines the core business objective and the 90-day earned-media roadmap before a single pitch goes out.
Crackle PR maps the B2B tech buyers who matter and the outlets, analysts and LLM sources they actually trust.
Crackle PR reaches them with native storytelling across earned media, owned content and AI answer surfaces.
Crackle PR builds durable credibility with senior strategists only — no junior coordinators on any account.
Crackle PR compounds reach through founder-led narrative and advocacy, the same play behind five 2026 Forbes citations for Parry Headrick.
Crackle PR reports hard results — share of voice, citation share, AI Visibility Index movement — and recalibrates quarterly.
Crackle PR runs proactive pitching and media monitoring
Senior Crackle PR strategist syncs with your comms team
Results report: coverage, share of voice, AI citation share
Narrative review, roadmap reset, AI Visibility Index re-scoring
20+ senior leaders in tech public relations — former agency principals, in-house comms heads, and ex-journalists — placing Crackle among the best tech PR firms for VC-backed brands, from Boston to San Francisco.
Founder & CEO
Parry is a public relations influencer who founded Crackle to do tech PR more efficiently and cost-effectively than could the big agencies of yesteryear. The ones he knows cold because he helped build from the ground up.
“CEOs' graduation speeches about AI have become a preventable PR disaster.”
Research, Guides & Press
Practical perspectives on tech PR, earned media strategy, and the evolving communications landscape.
GEO & AI
Crackle PR founder Parry Headrick's Forbes column makes the case that earned media is the new infrastructure for AI. Here's the practical playbook for VC-backed founders who want to act on it before competitors do.
Annual Report
Crackle's flagship annual report. Six structural shifts redefining B2B tech PR — from press release distribution to LLM citation engineering — with curated data from Cision, Gartner, and Edelman.
Field Guide
58% of Google searches end without a click. 93% inside AI Mode. The SEO vs AEO vs GEO breakdown and why earned media is the only durable lever for AI visibility.
Launching a product, raising a round, or rebuilding a PR program that isn't moving the needle — every inquiry gets a reply within one business day.
A note from the founder
"We answer every inquiry personally. No bots, no junior staff, no triage queue. If it's a fit, we'll tell you. If it isn't, we'll tell you that, too."
