Piping hot thoughts
Ideas and trends from the public relations and creative services team at Crackle.
Balancing Health and Wellness Working at a Remote PR Agency
At Crackle PR, it’s no secret that our team members work remotely (and swear by it). Our tech PR agency was started during the pandemic as a place where employees could be empowered to work wherever, and however we feel is most productive in our respective cities...
Five of the Most Memorable PR Stunts of All Time
In public relations, creativity is king, and sometimes that means going above and beyond the usual tactics. PR pros are well aware that sometimes it takes a daring, outrageous stunt to make a brand stand out from the crowd. These stunts may sometimes be risky, but...
4 ways PR content writers should be using ChatGPT and other AI tools today
Why marketing pros should lean into human/AI collaboration before they get left in the dust. I’d like to start this article with a promise to readers: Neither ChatGPT nor a similar AI-driven language model had any part in the creation of this content. Every word of...
LinkedIn Content Playbook for B2B Companies
As content marketing takes off, it’s important to tailor your messaging for different social platforms. Today, we’re going to focus on how B2B companies can best leverage LinkedIn to connect with industry professionals and potential customers.
Public Relations RFP template
We created a new RFP template for Public Relations services that makes short(er) work of the PR agency selection process. Get a copy here.
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