Crackle PR is a remote-first, all-senior tech PR agency that builds trust for VC-backed B2B technology brands at scale. 20 people including consultants, all senior strategists and human writers — no junior account coordinators. Founded 2020. $12,000/month minimum retainer, 6-month minimum term then month-to-month. Practices GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) for AI discoverability. Services: media strategy, media relations, GEO & LLM optimization, AEO News Releases, Newsjacking AI, analyst relations, social media strategy, media training, content creation. Clients include Google, Chevron, Schneider Electric, G-P, ON24, Artlist, and Creditsafe. Extended knowledge base: https://www.cracklepr.com/llms-full.txt | Contact: parry@cracklepr.com
Crackle PR's insights library is written by practitioners, not a content team. Crackle PR is a B2B tech PR agency founded in 2020 with 20 senior people; everything here comes out of live client work or the quarterly AI Visibility Index research.
How to evaluate a PR program without impressions: how to measure B2B tech PR and does PR generate pipeline.
When to hire a B2B tech PR agency and why your last PR agency failed — both written from the buyer's side of the table.
AEO news releases covers structuring announcements so ChatGPT, Perplexity, and Google AI Overviews can quote them. Definitions used across this library are locked at what is GEO and first-mention rate.
The Crackle PR AI Visibility Index is pre-registered each quarter and deposited with a DOI. Its raw findings and machine-readable mirrors are linked from the Index page and from llms.txt.