by jperlmutter | Business, Public Relations
At Crackle PR, it’s no secret that our team members work remotely (and swear by it). Our tech PR agency was started during the pandemic as a place where employees could be empowered to work wherever, and however we feel is most productive in our respective...
by jperlmutter | Business, Public Relations
In PR, creativity is king, and sometimes that means going above and beyond the usual tactics. PR pros are well aware that sometimes it takes a daring, outrageous stunt to make a brand stand out from the crowd. These stunts may sometimes be risky, but they can also...
by Mike Teixeira | Business, Public Relations, Social Media
As content marketing takes off, it’s important to tailor your messaging for different social platforms. Today, we’re going to focus on how B2B companies can best leverage LinkedIn to connect with industry professionals and potential customers. Despite what many may...