by Dave Dykes | Artificial Intelligence, Content Development, Generative AI, Public Relations
Artificial Intelligence (AI) and the technology solutions it powers have without a doubt changed the communications industry permanently. The introduction of these technologies to the marketing industry has produced an avalanche of consequences, both objectively good...
by Elyssa Hoffman | Public Relations
At Crackle PR, it’s no secret that our team members work remotely (and swear by it). Our tech PR agency was started during the pandemic as a place where employees could be empowered to work wherever, and however we feel is most productive in our respective cities...
by Jenna Perlmutter | Public Relations, Social Media, Uncategorized
In public relations, creativity is king, and sometimes that means going above and beyond the usual tactics. PR pros are well aware that sometimes it takes a daring, outrageous stunt to make a brand stand out from the crowd. These stunts may sometimes be risky, but...
by Dave Dykes | Business, Public Relations, Technology
Why marketing pros should lean into human/AI collaboration before they get left in the dust. I’d like to start this article with a promise to readers: Neither ChatGPT nor a similar AI-driven language model had any part in the creation of this content. Every word of...
by Mike Teixeira | Business, Public Relations, Social Media
As content marketing takes off, it’s important to tailor your messaging for different social platforms. Today, we’re going to focus on how B2B companies can best leverage LinkedIn to connect with industry professionals and potential customers. Despite what many may...
by Parry Headrick | Download, Public Relations
PR RFP template Crackle created a new RFP template for Public Relations services that makes short(er) work of the PR agency selection process. Download The Free Template Let’s talk about the public relations RFP. They’re historically burdensome for PR agencies and the...
