by Parry Headrick | Business, Public Relations
Some PR agencies have weathered the COVID-19 era better than others. But let’s be blunt: it’s ugly out there for just about everyone. Established communications firms with a diverse portfolio of clients and a deep suite of service lines, from social to digital to...
by Parry Headrick | Business, Public Relations
Today, we’re pumped and just plain proud to launch a new and very different kind of PR agency. We are Crackle. Unlike the traditional PR agency model — which typically requires staffers to work on any business willing to cough up a fat retainer — we’re...
by Parry Headrick | Business, Public Relations
Requests for proposals (RFPs) are a double-edged sword for PR agencies like Crackle. Of course, it’s far better to be invited to compete than to be left on the sidelines; it’s gratifying to know your reputation for PR results earned you a shot. Who wouldn’t want that?...
by Parry Headrick | Business, Public Relations, Technology
Over the years I’ve provided PR counsel to dozens of tech companies of all sizes and stripes, from bootstrapped start-ups to publicly traded powerhouses. Young companies often say – excitedly! – that they don’t have any direct competitors because they’re doing...
