by Jenna Perlmutter | Public Relations, Social Media, Uncategorized
In public relations, creativity is king, and sometimes that means going above and beyond the usual tactics. PR pros are well aware that sometimes it takes a daring, outrageous stunt to make a brand stand out from the crowd. These stunts may sometimes be risky, but...
by Mike Teixeira | Business, Public Relations, Social Media
As content marketing takes off, it’s important to tailor your messaging for different social platforms. Today, we’re going to focus on how B2B companies can best leverage LinkedIn to connect with industry professionals and potential customers. Despite what many may...