The Liberty Mutual IT group wanted to compete with Google & Apple
Liberty Mutual was on the hunt for the brightest talent to add to its team. The company had cool robots, amazing solutions and huge upside, but they struggled to attract top tech professionals. That’s when we entered the picture! We worked with Liberty Mutual to uncover the spirit of their team and we captured it by creating the slogan “The Best Tech Secret”. It was extremely successful, and we brought the campaign to life with creative videos, marketing collateral and job fair booths to drive home the messaging.