Meet the team
Crackle is built with world-class leaders in the public relations and creative services industries, from Boston to San Francisco and everywhere in between. Together, we have decades of experience shaping and elevating the stories of some of North America’s most beloved brands, as well as startups across myriad sectors. The one common thread for all of Crackle’s PR clients is simple but profound: They’re all inherently good companies. If you’re a company trying to make life easier, better, and more successful for your clients, your partners, and the world, you need to drop us a line. We’re kindred spirits!
Parry Headrick
Founder & Chief Evangelist
James Gerber
Vice President, Account Services
Gayle Henderson
Vice President, Operations
Parry Headrick
Parry likes to grow companies. His, sure. But most definitely yours. He founded Crackle to do that more efficiently and cost-effectively than could the big agencies of yesteryear. The ones he knows cold because he helped build from the ground up.
From San Francisco to Boston and everywhere betwixt, Parry spent 20 years in-house growing some of the hottest tech PR agencies in the U.S. He’s a big idea guy. A spit-baller. A dot-connecter. He crackles.
At SHIFT Communications he rose from PR account executive to Vice President of Marketing, working alongside a “who’s who” of Silicon Valley companies and tech startups on media relations strategy, media training and (shiver) crisis communications. Bing. Google. Hitachi Data Systems. Yelp. Logitech. You get it.
At Matter Communications Parry led marcomms as VP Marketing and Communications and helped turbo-charge the company’s national growth trajectory while also serving as PR counsel and media training coach for the C-Suite of myriad tech companies like Progress Software, Osram Sylvania, Akamai Technologies and many more.
Parry is a PR and communications generalist who understands what makes your story crackle.
Go ahead and drop Parry a line at: parry@cracklepr.com.
James Gerber
James is passionate about telling stories that matter, making people believe in world-changing ideas and taking the next step to say “I want in.”
He has 15 years of experience connecting start-ups with their audiences, game-changing technologies with their true believers and established businesses with disruption.
Prior to Crackle, he worked at tech PR agencies Prompt Communications and March Communications, where he ensured client success by leading integrated communications campaigns that delivered results. In his career, he has worked with over 50 companies across almost every area of technology to produce several thousand pieces of media coverage that have a combined reach of over 500 million readers.
He has lived a (mostly) uni-coastal life with his roots firmly planted in Boston, but has worked with clients that have a presence in virtually every major tech hub in North America, Europe, APAC and Latin America. His clients have ranged in size from stealth mode to Global 1000 brands like Oracle, SoftBank, Nokia, Qualcomm and more.
He is an expert in PR strategies and tactics whose career has tracked the rise of social media, content, digital marketing and data/analytics, and he’s picked up a wide range of capabilities to match. If aligning your campaign with an audience’s needs is how your results will crackle, James is your guy.
Gayle Henderson
Gayle Henderson, approaches every challenge with the operational goal of simplicity and transparency. She specializes in solving complex managerial challenges that arise as a result of bridging the inherent gap between technology and people.
Broad experience and a deep understanding of business gives Gayle a unique ability to pinpoint disconnects and recommend improvements. Whether you’re looking for strategic planning assistance for long-term goals, expert oversight for the implementation of a one-time project, or ongoing consultation in the development of your executive team, Gayle delivers real solutions with real results.
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